Goyard’s shopping totes, (favored by logo-fiend Francophiles and New England WASPS) are famous for their personalized initials, numbers, and brightly-colored stripes that the label will paint onto bags for 5 per add-on.Louis Vuitton began offering a similar service called Mon Monogram in 2010.But Boyarde’s growing technical experience has not helped make the process any less stressful.
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‘Before I started, I experimented on vintage bags and learned to understand how leathers are all different.
They breathe differently; you really have to understand the canvas you are working on.’The resulting body of work that its inspiration to pop culture.
A green Goyard tote bears an oversized bust of Miss Piggy, with an exclamation bubble reading ‘I’m sexy and I know it…!
She customizes Goyard, as well as Hermès, Louis Vuitton, and Balenciaga bags with feminist-tinged work for private clients who pay up to $3,000 to have their already-pricey goods upgraded by Boyarde’s lofty hand.
Six months ago, the artist who claims to ‘paint on everything except paper,’ decided to venture into accessories, a move spurred by her recent collaboration with designer friend Charlotte Dellal, who commissioned Boyarde to paint 100 shoes by her label, Charlotte Olympia.
The range was exclusively retailed at Neiman Marcus, and earned Boyarde mentions in American fashion tomes like Vogue and ELLE.
She channeled that newly-minted confidence confidence and set out to develop methods for painting luxury bags.
’ Cartoon heroines occupy the sides of Hermès Birkin bags with call-outs reading ‘He has no idea…! ’At times, Boyarde’s work looks like a more saturated version of Roy Lichtenstein’s primary-colored comic strips.
While Lichtenstein isn’t her exact intention, the illustrations’ over-the-topness is in fact, quite deliberate.
‘It’s about the pop idiom and erring on the nice side of kitsch,’ she said.
Customizing services are nothing new for fans of luxury bag brands.